3) Appjam. One of the criticisms levied by lighterweight, cloud-based competitors is that SUP is hard to learn and deploy. Increasingly, that charge doesn’t stick. Witness the Mobility InnoJam held by SAP earlier this summer. SUP newbies were writing true, working, cross-platform apps running on SUP in a matter of hours. According to colleague Stanley Stadelman’s excellent coverage of the event, the winning app was mostly written in just 4 hours.

There will also be an InnoJam at TechEd. The coding will take place in the 20-something hours between 10:30 pm Sunday night and Monday night 7:00 pm, fueled by ungodly amounts of junk food, no doubt. The winners of the even more prestigious Demo Jam will be announced on Tuesday night. The winner of the earlier SAP Mobility Innojam, the awesomely-named Awesome Service Notification Management app built by developers from Intel, Genentech and IGT, is one of the finalists for Demo Jam. Sybase will also announce the winner of its Mobility Innovation Award, which I’ve heard is an Israeli startup.

So for those who interested in the best that the SAP ecosystem has to offer, there will be plenty to see. And as at SAPPHIRE, expect SAP at TechEd to show off the apps it is developing in-house, such as in the areas of field service, retail, and human resources.

4) Enterprise App Store. Sybase Afaria – which repeated again for the tenth year in the row as the mobile device management (MDM) market leader, according to IDC – is the third part of SAP’s mobility story. Look for a new tie-up between Afaria and Apple’s new Volume Purchase Programing for Businesses that will make it even easier for IT to manage app deployment.

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On a related note, the September issue of the Enterprise Mobility newsletter from SAP and Sybase is out. Below’s a snapshot of the latest issue. You can subscribe here.