Techwave Info
August 17, 2007 7:53 PM
Filed Under: Adaptive Server Enterprise (ASE) Mobility Sybase News Data Integration
I’ve captured some key points from some of the keynotes from 1st and 2nd days. Don’t hold me accountable for the numbers as the keynote was pretty early in the morning for Las Vegas and I could be hearing things --).
Some of the notes could be cryptic and feel free to comment on the blog if you need clarification on any of these topics. I didn’t want to expand on all the notes as it may get too long. Overall, it was busy four days but I got sick at the end of it. It must be all the cold air they keep pumping, it felt like being in Iowa cold winter. It’s probably my first time in Vegas where I didn’t gamble at all. I guess I compensated for that by taking on enough risk by flying in a small plane over Hoover dam and Grand Canyon. It was as amazing as the chopper trip I took over the glaciers in NewZealand. Bill, Thanks for the trip and I felt as safe as being in hands of commercial pilot and that was a perfect landing.
John Chen’s Key Note:
- Reemphasize mobility and unwired enterprise vision.
- Mobile365 Information
- Mobile 365 originates 60% of inter-operator SMS messages and 50% of MMS.
- 19B messages in Q2
- This business aligns with our enterprise mobility strategy
- Interestingly skype, msn and yahoo are customers of mobile365. Maybe every time someone sends me a sms msg through MSN when I’m offlline it is coming through mobile365. That’s pretty cool.
- New initiative mobile banking started out pretty quickly in 4 months from inception to delivery to customers
- Sybase Scorecard
- Financial strength was good with strong license growth overall with 16% growth in traditional database channels
- Strategic investments – solonde, foundry and mobile365 with new acquisition this year
- R&D innovation – Lot on investment
- Market awareness
- Partners and developers
- Customers and employees
- Looking forward – Converging market dynamics
- Characteristics
- Explosive data growth
- Wireless access ubiquity
- Proliferation of devices
- Demand for Real time infrastructure
- What’s different is the convergence of traditional applications and mainstream applications driving towards integrated applications
- With this convergence, there is a growing need for an architecture that drives and allows customers to deliver these applications
- What’s holding back organizations
- Development
- Deployment
- Unwired Enterprise for m-commerce
- Mobile banking solution with various delivery channels
- Market opportunity is huge
- With lack on fixed line connections, they are going to use mobile devices for their financial transactions
- Key partners
- IBM on traditional data side
- HTC on the device side
IBM keynote
- Complexity is the key point in the data center
- Information from IDC study
- New server spending is flat but the administrative costs are growing
- Energy costs are also growing
- Differences driving today’s and futures data centers
- SOA
- Mobility
- Analytics
- Great savings with IBM and Sybase analytics server combination
- 200k to 700k to 1.4m - Netezza appliance, terradata
- 36 Terraflops chip in palm of hand, chips are getting really powerful
- IBM and Sybase, Inc.
- Capital markets
- Analytics
- Linux
- Mobility
- IBM Sybase joint solutions in analytics, mobility, etc. available today.
- Around 275 customers in last 24 months and expect more.
HTC Keynote
- Age of mobility
- 75% have mobility as top 10 IT and 50% in top 5
- 78% partial deployment and 36% company side
- 91% begin to see return on investment
- Mobility convergence
- Lifestyle convergence
- Enterprise Mobility convergence
- HTC’s Core values in enterprise mobility
- R&D Capability
- Customization in Enterprise needs
- Product Portfolio
- Global Service and Logistics
- Adoption of Mobile computing
- Early adopter to Mobile Messaging to Mobile Computing to Mobile Innovation
- Different players
- Service Provider
- System Integration
- Middleware provider
- Supplier
- Operator
- Enterprise Customer
- Best of both worlds
- Leading provider of windows mobile devices and leading provider and enterprise infrastructure and mobile software
- Drives stronger windows mobile devices and device management and security solutions
- Alignment on multiple levels
- Sales and market
- Closer Technical engagement on certification
- Enterprise road map sharing
- Access to each others engineering resources
Raj’s Keynote:
- Focus on how our technologies transform our business, not just technology
- Delivery of information is moving to outside the walls of the corporation
- Demands of users that are placed or corporation are pretty high
- Mobilization is not an if/when question, its more of how and how fast
- Convergence of data center applications and mobile applications
- Enabling the adoption of mobility
- Devices are getting powerful
- Networks are getting faster and reliable and pervasively available
- Hardware is getting more capable and reliable
- Software and operating system is getting robust
- Drive to adoption in consumption is driving enterprise adoption
- Trend in mobile enterprise adoption
- PIM/Email
- Project enablement
- Strategic initiative across the enterprise
- More than few applications
- As enterprises look at mobility strategically the need for a platform that provides uniform view of the applications
- Various challenges exist in the mobile environment
- Heterogeneity in the environment
- Security of data, devices
- And so on.
- Next generation architecture
Terri Keynote:
- Three areas where applications are evolving
- Remote office
- Embedded applications
- Handheld applications
- Product innovation
- SQL Anywhere success with version 10
- Information anywhere suite getting good traction
Marty Keynote:
- Provides last mile to consumers, partners, employees
- Text messaging is a key way to reach any phone in the world – ubiquitous application
- On a volume basis, fastest growing application, heavily used
- 81% want to interact with their cable, internet and other service providers. At this point only 2% offer that services
- Early adopters of using messaging to talk to customers
- Banking
- Consumer goods
- Travel
- Banking example
- Citibank provides oneway access functionality
- Currently one way but can go two way
- Banking security
- Using SMS for 2 factor authentication
- Consumer goods
- Amway using SMS for updating their business partners about product availability
- Capabilities
- Global reach
- Messaging leader
- Enterprise leader
- Solution offerings
- Personal messaging
- Application Messaging
- Mobile Internet
- Mobile Marketing
- Simple to start using
Customer Panel = Lars Vestergaard
- New word : MOA = Mobility Oriented Architecture
- Panelists
- Ed – AT&T
- Michael – Revolution Consulting
- Jay – Accenture
- Johnson – HTC
- Accenture – Challenges in mobile enterprises
- Accessing enterprise data
- Moving data
- Deploying the devices and provisioning
- Michael – Challenges
- Usability
- Scale in enterprise and devices
- Ed – Challenges
- Directing customers to right solution provider
- Johnson – Other services need to be provided on top of MSFT like Bluetooth profile, etc.
- Two biggest areas stalling enterprise deployments
- Complexity including management
- Security
- Accenture – what is the future
- Explosion of solutions built and deployed
- Technology is there today
Posted by Himagiri Mukkamala on August 17, 2007 7:53 PM
