“Why would you buy a Mac?” was the answer that I gave to my buddy years ago when he asked for my advice on purchasing one of those all-in-one colored iMacs. I tried to scare him away with talk of file, application, and network incompatibility but in the end I believed it was his “artsy” side that drove him to purchase one anyway.
Well it’s twelve years later and I have been carrying around an iPhone since it was first released. I use a MacBook Pro for work. My kids play Webkinz and Water on a MacBook and iPad that I have at the house. My wife pays our bills on our new iMac and I back everything up on a Time Capsule. WHAT HAPPENED!
I believe it comes down to the fact that I underestimated the power of “usability”. It all started for me with the release of the original iPhone back in June of 2007. Mobility is my job, so I force myself to try all new devices for at least two weeks. I was less than thrilled to try out the iPhone, touting a “virtual” keyboard, which I knew would be unusable. But after two weeks of usage, I was marveling at the predictive keyboard and the device usability as I watched my then two-year-old daughter teach herself to scroll through photos.
Apple devices began to replace other electronic devices I had been using because the iPhone had sparked my curiosity. If Apple could make a phone so usable, could a Mac have similar usability advantages? The answer to this question became very evident to me after I was able to give my “computer challenged” friend my MacBook for a week. I wanted to see if he could make any progress in helping me out on one of our yearly friend videos. In the past I myself had labored over trying to create these movies with my XP machine. Creating these movies took forever and many times I would experience crashes, causing me to lose days worth of effort. To my surprise, he was able to complete the creation of a video, with music, on his first try!
Another example just happened while I was writing this blog; I received a text message from my sixty-something mom from her new iPhone. REALLY…! This is MY mom! On her last phone she had a text message that was unread for years because she couldn’t figure out what it was. I could go on and on…
No, I don’t work for Apple, and I reserve the right to change my electronics preference at any time (which I probably will sometime in the future). The point is DO NOT underestimate the importance of usability. Whether you’re building an enterprise mobile application, a mobile game for consumers, tools for developers, or the next game changing mobile device, “usability” is a VERY important key to success.










